Launching 2025

Off Court is an IOS platform designed exclusively for NBA players. A private network home to a suite of tools for content, commerce, and connection.

2024-2025

Representing The Give & Grow as an extension in the Indianapolis area, Kennedy is an ambassador of the women-led community centred around one main purpose: growth. The vision is to help positively impact the next generation of young girls and women through sport, in-house wellness workshops, and female mentorship. We use the love of basketball and plants as a vessel to encourage personal growth and impact local communities.

2024, 2025

3 Stripes Select Basketball (3SSB) serves as the premier grassroots platform for adidas Basketball, designed for student-athletes seeking to play at the next level. The mission is to empower young athletes through exceptional experiences. Kennedy is a utility player when it comes to event and hospitality needs, serving at the 3SSB championships.

2024

As an intern with the women’s basketball staff, Kennedy helped lead the 2024 College Basketball Academy, a developmental program for student-athletes. The event offers an experience to gain knowledge about NCAA eligibility, recruiting, and other aspects of playing college basketball. Kennedy managed 110+ athletes/players/club coaches in cooperation with USA Basketball, serving as a point of contact for players and coaches. Kennedy executed waiver completion, player information, venue set-up, and registration at the 2024 CBA in Rock Hill, SC.

2022-Present

Supporting event operations for clinics and community. From finding a location, to advertising, registration, hospitality, and media needs, Kennedy has helped execute a diverse variety of youth basketball camps and athlete-led events.

2023-2024

The adidas Campus Ambassador Program was a collegiate initiative in collaboration with WassNextGen designed to elevate brand presence through student-led marketing. Focused on connecting adidas with the campus community, Kennedy lead product promotions, digital storytelling, and event activations with Indiana’s athletic teams. Kennedy served as an on-campus brand leader, driving AdiClub signups, executing high-impact events, and showcasing key product drops in collaboration with Indiana University Athletics.

2023

Create What You Crave is a community-focused platform that highlights local creatives, artists, and entrepreneurs in Carmel, IN. As a PR and Marketing assistant, Kennedy helped develop a series of pop-up events, writing press releases, and curating digital content. She supported event planning, conducted research, and led communications efforts to elevate visibility for small business owners.